E-commerce is getting more and more popular. The rapid expansion and development has posed great threat to traditional business. The past ten years witness a boom of Chinese E-commerce. In Particular, some Chinese local e-commerce operators such as Taobao, JD, Dangdang, Tmall almost occupy the majority of market share. Their success is never a sheer coincidence but co-efforts of all staffs.
E-commerce, in short, is doing business online. Namely, website is just like your store, which is crucial to people's fist impression. That's why E-commerce operators always pay much attention to improving their website. A user-friendly, clear and featured website can easily catch visitors' eyeballs. Thus, step one, set up a stylish and practical website. Then, how to publicize your website should be put on the top agenda, which directly influences whether you can successfully get your website across and exposed to the public. Of course, there are many channels to publicize your website. For example, free channels such as social network, forum, blog and other payable channels such as online ads, exhibition, etc.
Now we have successfully established our website (http://www.optoroute.com.cn/) but my problem is how to effectively publicize our website. In my opinion, online marketing is a long process. It takes longer time to get your efforts paid off. Now I just ask your experts for help. Could you please give me some advices or share your experience. Your precious ideas and suggestions will be highly appreciated. Thanks so much.
You can send E-mail to my mailbox: Melissa@optoroute.com.cn
Our website http://www.optoroute.com.cn/. Also our blog http://optoroute.blogspot.com/
Any suggestions, feel free to tell me. Thanks again.
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